At this point, it seems like Apple’s iPhone sales and Samsung will never be able to resolve their conflict. Whenever it seems as if one firm has the smartphone industry completely under control, another business comes along and takes over the top place. Apple is seeing a significant drop in iPhone sales, which has enabled Samsung to displace Apple as the market leader in terms of the number of handsets that are supplied throughout the globe.
Apple’s iPhone sales VS Samsung
According to IDC, the research firm, Samsung was able to reclaim its position as the market leader during the first quarter as a result of the release of the new Galaxy S24 devices. On the other hand, Apple is now participating in a period in which the present iPhone 15 is beginning to show signs of aging, while prospective purchasers wait for the iPhone 16 to be released later in the year 2024. It seems that the revelation has had a limited impact on the stock price of Apple, as the shares have decreased by just one percent since the news was first reported.
There were a total of 60.1 million smartphones supplied by Samsung during the first quarter of 2024, which is extremely similar to the 60.5 million phones that were sold during the first quarter of 2023.
The results for Apple were a little bit dismal. Compared to the previous year, the company’s revenues were 9.6% lower than they were. In comparison to the 55.4 million shipments that were produced in 2023, it made 50.1 million.
Apple had a market share of 17.3 percent during the first quarter of the year, while Samsung had a market share of 20.86 percent worldwide.
From this point forward, IDC anticipates that Android phones will continue to retain their edge over Apple phones. “Despite the fact that Apple has been very robust and has had a significant increase in both shipments and market share over the course of the last few years, it will be difficult for the company to keep up the rate of growth and reach the peak market share it achieved in 2023. Android is expected to expand at a considerably higher rate than Apple, according to Nabila Popal, an analyst at IDC. This is because the market is expected to recover further in 2024.
The research states that Chinese companies such as Huawei, Xiaomi, and Transsion (which is the manufacturer of Tecno and Infinix phones) have made advances in the market, which may be causing Apple’s sales to decrease. This is an additional fascinating wrinkle in the analysis.
A change in power has occurred among the top five corporations, and it is probable that this trend will continue as market participants alter their tactics in a world that has recovered from the economic crisis. According to Popal, Xiaomi is making a great comeback after experiencing significant decreases over the course of the previous two years, and Transsion is establishing a consistent presence in the Top 5 with aggressive expansion in overseas markets.
The total smartphone market rose by 7.8% during the first quarter of 2024, according to the ICD study, which is generally positive for the industry as a whole. However, this growth is not ideal for Apple. The total number of handsets delivered by the company was 289.4 million, which is a good rise overall. The research company also observed that customers are purchasing more costly phones since they are aware that they will have their gadgets for a longer period of time.
