Google’s Gemini models now fuel Samsung’s Galaxy AI features, but Google could soon be joining forces with a much larger partner. According to reports, Google and Apple are discussing a cooperation that would have Gemini at its heart and power some features under the Apple name.
Google Gemini for iPhones
The two businesses are reportedly in “active negotiations to let Apple license Gemini, Google’s set of generative AI models, to power some new features coming to the iPhone software this year,” according to Bloomberg, which cites individuals familiar with the situation. The GPT model is apparently the subject of similar talks between Apple and OpenAI, so it’s still unclear which model will ultimately power iOS’s generative AI capabilities.
It’s also possible that none of the agreements are fulfilled. Google and Apple’s AI collaboration might face regulatory scrutiny, considering the lucrative default provider agreement for Google Search currently in place.
As part of the Google app, the iOS version of Gemini is really being released. Gemini may be used to create material and photos, pose questions, and do a lot more, much like ChatGPT. The collaboration between Apple and Google would probably include a more thorough integration of the confusingly named Gemini underlying models.
With Samsung and Google together, we can see a hint of things to come.
Apple would probably run some particular Apple-branded features with Gemini beneath the hood, displaying its own brand to customers instead of Google’s, assuming the collaboration is any success, similar to what Google did with Samsung. Features like AI summaries, better translations, and picture editing might fall under this category.
The potential collaboration might indicate that Apple is only looking to Google for assistance since its own generative AI efforts are not as far along as those of its rivals. This kind of strong cooperation is like going back to the beginning. Prior to a rift between the two firms, Apple and Google collaborated extensively to provide certain essential programs, such as YouTube and Google Maps, to the first iPhone.
During that process, Apple debuted Apple Maps, a poorly accepted rival to Google Maps that it gradually enhanced to become a competitive option. This pattern suggests that Apple may continue working on its own AI initiatives while depending on Google to bridge the gap in the meantime.
