Heineken phone.. What happens when Human Mobile Devices (HMD), Heineken beer, and a streetwear company called Bodega, which is located in Boston, get together over some lithium lager and talk about the unhealthy attachment that people have to digital technology among themselves? They manufacture a telephone. “Boring Phone” is the name that they chose to give to the device.
Is this simply another effort to make a profit off of the most recent fad of dumb phones, which even had The New Yorker sprinkling digital ink all over it? Indeed. Is it the most amazing retro-modern gadget that has been released since the Pocket Analogue, and will it cause any geek to lose their sleep? In addition, yeah.
Furthermore, it is see-through. Remember the phone that said “nothing”? I am referring to the Boring Phone, which does not have any flashy LED light strips. Here, however, there is a great deal going on.
It is possible to view a green motherboard just below the cover screen of this magnificent flip phone, which is a dream come true for Nokia. Additionally, the green lighting of the displays, both the smaller one on the exterior and the bigger one on the interior, mixes in wonderfully with that color scheme. Despite the fact that I would want to mention The Matrix in this context, I will not refer to it as Heineken Green since the green T9 keyboard shouts “The Matrix.”
There are no features, only swag.
Does this phone serve any particular purpose? “A phone that was made to take you back to a time when smartphones were not a thing,” claims Heineken. “Bodega and Heineken have collaborated to create this phone.” It is not going to let you use social media or notification avalanche applications; instead, it wants you to interact with your friends using text messages rather than losing it due to the green-blue bubble bias.
Instead of yelling into the microphone while playing Call of Duty with friends that are very lacking in talent, The Boring Phone invites you to take pleasure in the monochromatic delight of Quick Snake. In addition, it hopes that you will snap great pixelated pictures of happy times spent with friends rather than being obsessed with things like exposure, lifelike colors, and other such aspects.
In addition, the Boring Phone is able to withstand a few drops without breaking with a loud and pricey thud, much like the iPhones on the market today. There are some cool features, such as rapid dialing (which I had forgotten was even a thing previously), design personalization using 3D stickers, and the gratification of being able to cancel calls with a snap of the finger.
There does not seem to be a tag price for this particular phone, despite the fact that it was shown at Milan Design Week. Isn’t it priceless? The company claims that it will “give away devices to revelers around the world so that they can disconnect, reclaim quality time with friends, family, and loved ones, and dial up their nights out.”
The telephone was designed with the intention of conveying the message that there is life outside the realm of smartphones. When there is less time spent on digital activities, there is a greater sense of reality. With a phone that just performs the most fundamental functions, what could be a more ideal approach to achieving this goal? That is the phone that is boring.
We don’t care about the specifications here, and those who are fortunate enough to get their hands on this phone shouldn’t either.
