Summary
It is quite likely that you will find yourself with a YouTube channel, regardless of whether you are expressing a personal interest or expecting to establish a company via the monetization of videos via YouTube. This cannot be avoided. Not only is Google the most visited website in the world, but YouTube is also the second most visited website overall.
make a youtube video?
At first sight, it seems like a fantastic idea! All of these visitors are together in one location, surfing and consuming your material with great enthusiasm. But you shouldn’t let the statistics fool you; in order to gain viewers on YouTube, the videos you upload to the site need to be pretty darn outstanding.
Learning how to create high-quality videos is the first step in the process. If you are interested in making your first video for YouTube, this tutorial will provide you with all the information you want, including the editing tools that are necessary and advice on how to create material of high quality.
Here are ten essential measures to take while generating videos on YouTube.
The production of high-quality films on YouTube requires the incorporation of a multitude of minute but crucial features. Because of this, producing high-quality video material requires a variety of steps, including:
- Before deciding on your subject and audience, you need to do some research.
- Take the time to plan out your video material and choose the appropriate recording and editing equipment.
- Make sure you are ready to shoot and have your stage ready.
- Your video on YouTube should be edited and improved.
- Optimize your videos for search engine optimization.
- Create names and descriptions that are memorable.
- Think about the specifications of YouTube.
- Create an outstanding thumbnail for YouTube.
- You can share your video by uploading it to YouTube.
- First Step: Before deciding on your subject and audience, you need to do some research.
First things first, you need to choose the kind of video material that you want to produce. At its best, this is a hybrid of the following:
Passion: What is it that you have a natural talent or enthusiasm for?
What are some of the abilities that you possess that the majority of other individuals do not?
The question is: Are people interested in the subject at hand?
Your subject educates the people you are trying to reach. If you are creating films on complex programming methods, for instance, your target audience is probably going to be experienced programmers or students of computer science. These individuals are more likely to be interested in your content than the general public.
Additionally, your content satisfies the requirements or interests of the audience. Is it entertainment, how-to guides, or video blogs that they find appealing? Your best chance is to fit the theme of your channel with the content preferences of your audience, including the kind of material and themes that they enjoy.
Consider these four forms of universal content as a starting point:
- News headlines, movie reviews, and response videos are examples of emotionally rich material.
- Utility material includes how-to manuals, recipe guides, and technical advice.
- Market research analysis, infographics, and polls are all driving forces behind this.
- Based on a story: Success stories from customers and documentaries, respectively
If you are still unable to go forward, try:
Conducting surveys and queries on social media: Make use of the social media channels you already have in place to inquire about the preferences of your audience. It is possible to have a rapid understanding of the topics that your followers are interested in by conducting polls on social media sites such as Instagram, Twitter, and Facebook. It is important to keep in mind that people are not very good at predicting what they will really watch, so you should take these responses with a grain of salt.
Competitor content should be analyzed. Research the practices of other content providers in your field who are comparable to you. You should make a note of the themes and forms that attract the greatest interaction, and you should think about how you might put a different twist on the same aspects. It is important to keep in mind that even if you want to be unique, you do not want to start from scratch.
Participate in online communities: As a component of your YouTube marketing plan, you should take part in online communities such as forums, Facebook groups, Discord channels, and subreddits that are associated with your content area. One should pay close attention to the conversations and inquiries that arise, as they may serve as excellent indications of the topics that people are interested in.
In many cases, your ideal audience, regardless of how large or small it may be, will communicate to you the specific material that they would want to see.
Utilize resources such as Google Trends, the search bar on YouTube, or search engine optimization tools such as Ahrefs or SEMrush to get an understanding of the themes that people are looking for in your niche after you have an idea. You will also get a sense of the demand for your subject as a result of this.
When you look at Google Trends, for instance, you can see how interested people are in a certain subject. The following graph presents statistics on the number of searches and the level of interest in the phrase “productivity” over a period of five years. It seems to be a subject that is very popular!
First and foremost, think of this as a starting point; you shouldn’t feel rushed to discover the one exact subject that is great for your channel. All competent content producers make adjustments to their work over time, taking into account what their audience is requesting and what they find to be successful.
The second step is to plan the substance of your video and to build a storyboard.
Move on to the next step, which is designing a storyboard, once you have chosen your theme and determined who your audience is. The composition, camera angles, character movement, and conversation samples that are related to a certain scene are all shown on a storyboard depicting the scenario. It provides you with a preview of how each photo will appear in the final piece.
The following is an illustration of a storyboard.
In order to develop a storyboard:
Make a script for it. After you have created a general framework of the content that you would want to include in the video, you can then begin composing the actual lines that you will speak. Make sure that you use language that is easy to understand, conversational, and sounds like the way that people normally communicate.
Your script should be separated. Your final script should be broken down into discrete scenes, and each scene should be linked to a unique storyboard slide of your choosing. You may use this information to organize your shot and estimate the overall time of your film.
Draft slides that are blank. Create a template for your storyboard and insert each scene into it. Include a section under each slide for the purpose of shooting instructions and snatches of conversation that are associated with that particular scenario.
You should draw out your video. Create a drawing for each scenario. The usage of anything from basic stick figures to full-blown graphics is entirely up to you; you may use whatever you feel most comfortable with.
Include a screenplay as well as filming instructions. Incorporate precise shooting directions and elements of your screenplay into the frames that relate to them.
As soon as you have completed everything, you are ready to begin gathering the necessary equipment for your shot.
The next step is to choose the appropriate recording and editing tools.
Having the appropriate tools is necessary in order to record and edit video on your own.
It is true that these tools do make a difference in the quality of your material, even if they are not an essential need.
The following is a list of video equipment that might be considered to boost your production process:
The camera: It is vital to have a camera of excellent quality. Those who are just starting out may begin with a smartphone that has a camera that is adequate, such as an iPhone or a high-end Android phone. If you want to achieve greater quality, you should think about purchasing a mirrorless or DSLR camera.
Microphone: It is essential to have clear audio. Employ a microphone that is not built into your device, such as a lavalier microphone for smartphones or a USB microphone for laptops.
Mounting your camera on a tripod for stationary shots or a handheld stabilizer/gimbal for moving images is the best way to prevent shaky video from being captured.
When it comes to lighting, having enough illumination makes a big impact. Begin with natural light, or make an investment in a ring light or softbox lighting setup that is within your price range.
Moreover, you will want tools for video editing. You may think of Descript as an all-in-one toolkit that assists you in completing everything from beginning to finish, regardless of the sort of film you are making.
Step 4: After getting set to photograph, make sure your backdrop is ready.
Get ready to film by doing a thorough inspection of your equipment before you press the record button.
It is important to ensure that your camera is operating correctly and that it is configured to record at the highest possible quality.
You should check that the lens of your camera is clean and clear of any smudges or dust.
Please ensure that your battery has received a full charge. It is essential that you have sufficient storage space on your smartphone if you are using it.
If you want to be sure that your microphone is able to capture sound without any interference, you should test it.
The next step is to prepare your background. Depending on what you’re photographing, this is necessary. In the event that you are capturing the migration of birds, for instance, the natural environment is the perfect background for your photographs.
However, if you are recording indoors at your own YouTube studio, you should clean up the area and add features that will make your video more attractive. Some examples of these aspects are artwork, plants, and objects that are related to the video.
In order to avoid being distracted by background noise, you should make sure that you are in a peaceful environment. However, in the event that your neighbor is out there mowing the grass and there is some hum in your audio, you may utilize Descript’s Studio Sound to eliminate any background noise and improve your voice in postproduction.
5. Edit the video you uploaded to YouTube
When you edit your raw material, you transform it into a tale that is interesting to watch. It’s the place where the magic really takes place.
You should go for video editing software that is designed exclusively for those who create material for YouTube, such as Descript (which, of course, is the best).
As a YouTube video editor, Descript gives you the ability to:
Textual editing: To modify your movie, you should alter the text that has been transcribed. A more natural editing procedure is made possible by this one-of-a-kind function, particularly for those who are already accustomed to text editing.
Additional features include transcription and subtitling. Descript provides automated transcription of the audio of your video, which may be used to generate correct subtitles, hence improving accessibility and search engine optimization.
Screen recording allows you to record your screen in real time for the purpose of creating lessons or presentations, which can then be seamlessly included into your YouTube videos.
Video templates that are ready to be used: Don’t want to begin from the very beginning? Descript gives you access to a large number of templates that you may modify and use as a foundation for your work. Save your customized template after you have completed it so that you may use it whenever you need it.
Editing of several tracks: With the ability to trim and chop numerous audio and video tracks, you will have more exact control over your edit and the end result will be more dynamic.
In order to have a more branded appearance that is exclusive to your channel, you should use a large number of animations, video effects, and transitions between segments.
Additional video editing applications include Final Cut Pro, Premiere Pro, and even iMovie for Mac users. These are all possibilities for editing videos.
The sixth step is to optimize your video for search engine optimization
YouTube is more than simply a website for uploaded videos; it is also the second-largest search engine in the world. If you optimize your videos on YouTube for search engine optimization, you will be able to reach millions of individuals who are already seeking for material that you share.
Here is a helpful checklist that will help you improve your videos on YouTube:
Incorporate keywords into your title: Determine the principal keyword for your video, which is typically whatever your video is about, and write it in a manner that the majority of people will search for it. (SEO tools such as TubeBuddy might be of use in this regard.). You should make sure that the title of your video contains your major keyword. Be sure to keep it concise, interesting, and under seventy characters.
Improve the quality of your video description. Perform the same action with regard to your description: Using your keywords, provide an explanation of what your video is about. Considering that the first two lines are the ones that display in search results, it is essential to add important information and keywords to those lines.
Utilize tags: Include the primary keywords that you are targeting in the tags that you add to your video. By doing so, YouTube is better able to comprehend the content and context of your video, which in turn gives it the ability to appropriately classify it on the site.
To create a unique thumbnail for your video: Construct a thumbnail that is captivating and accurately portrays the content of your movie. When it comes to search engine optimization rankings, it is important to keep in mind that thumbnails have an impact on click-through rates.
Closed captions (CC) and subtitles should be utilized. The use of closed captions makes your material more accessible and easier to understand, particularly for users who depend on screen readers or audio description tools to consume information.Show interest in your audience by: It is important to encourage visitors to see, comment on, and share your video. There is a correlation between high engagement rates and YouTube’s perception that your material is important and, as a result, should be listed higher.
Produce videos with a high retention rate. In YouTube’s search engine optimization algorithm, audience retention is an important indicator. The creation of video hooks that do not make your video introduction too lengthy should be your primary focus.
Step 7: Create names and descriptions that are captivating.
The title and description of your video are two of the most important factors in drawing people to your YouTube channel. When people come upon your material, it is one of the first things that they glance at before moving on. It is important that they be both attention-grabbing and educational in order to provide viewers with a clear understanding of the subject matter of your film.
Make use of wording that is appealing and include pertinent keywords into the title of your YouTube video. An example of a video with this title is “I Was SCARED To Say This To NASA… (But I said it anyway)” by Destin Sandlin, who is a member of the SmarterEveryDay team. As a result, viewers are left wanting to know what he said, since this creates a vacuum in their interest. (If you fail to deliver on the promise made in the headline, the algorithm will automatically punish you for uploading content that is considered clickbait.)
You should include a comprehensive summary of the video’s content in the YouTube video description, and you should also remember to include links to your social media channels and any other websites that are pertinent to the film. There are some makers who even go so far as to provide links to the items and equipment that they showcase in their videos. Do not be afraid to experiment with different formats until you find one that works for you.
The use of generative artificial intelligence techniques as a starting point to construct a completely optimized description of a movie is recommended for optimizing the description. One example is Descript, which will utilize artificial intelligence to compose a YouTube video description for your material in a matter of seconds.
Step 8: Take into consideration the particulars of YouTube
Before you post videos to YouTube, you need to make sure that your video satisfies the technical requirements of the site. Included in this are the appropriate video format, aspect ratios, quality, and file size, all of which ensure that your movie will appear appropriately on a variety of devices.
16:9 is the aspect ratio.
128 gigabytes or twelve hours, whichever is less, is the maximum size or duration of a video file.
A variety of video formats, including.mov,.mpeg,.mp4,.avi,.wmv,.mpegps,.flv,.webM, and.3GPP, are all acceptable.
640×360 or 480×360 are the recommended proportions for the video.
Create a good thumbnail for YouTube as the ninth step.
Having a captivating thumbnail for a video may make a significant difference in terms of drawing people. Because it is the first thing that viewers see, having a thumbnail that is both eye-catching and indicative of the content of your video is essential. This is the reason why ninety percent of their top-performing videos on YouTube have a bespoke thumbnail.
To attract people’s attention, it is a good idea to make use of photos of excellent quality, writing that is interesting, and colors that are vivid. When you are making your thumbnails, you should also take into consideration the following design principles:
As a result of the fact that video thumbnails look differently on various devices, you should make sure that your thumbnail picture is as large as possible.
Employ people; research conducted by Netflix says that displaying a person’s face together with an expression in a thumbnail results in an increase in the number of clicks.
When you follow the rule of thirds, you may create pictures that are intriguing. After that, you will be able to superimpose your photographs with your logo and text that describes them. If you are going to add text, just be sure you select a font that is easy to read.
To the greatest extent feasible, simplify the design. However, an excessive amount of dynamic color and composition may be overwhelming to the eye, which can help attract the attention of the spectator.
Tenth step: upload your video to YouTube and share it with others.
When you are satisfied with the quality of your video, it is time to upload it to your YouTube server. Keep in mind that you should compose an attention-grabbing title, a clear description, and tags that are pertinent all inside the editor. In the event that you are using Descript, there is no need for you to switch from one application to more than one. As can be seen in the picture that follows, you have the ability to publish videos to YouTube right from inside the video editor.
After your YouTube video has been uploaded to the platform, your job is not over. In order to achieve a larger audience, you need to share your work outside of YouTube in order to attract your initial few visitors. In other words,
Making a post about it on several social media platforms
requesting that video guests or co-hosts share your work with their own audience (also known as “sharing”).
Converting your video from YouTube into a post for your blog
distributing it to the people who have subscribed to your email list (if you have one).
The process of repurposing your long-form work into short videos on YouTube
Additionally, you are able to adapt your material for other networks by using tools such as the YouTube to Instagram converter offered by Descript. People are able to see a portion of your video, which is something that is far more interesting than using a screenshot or a piece of text.
You want to make films on YouTube that are interesting?
It might be challenging to distinguish oneself among the millions of producers that upload videos to YouTube. Here are three helpful hints that can help you stand out from the crowd.
Your videos should have subtitles and chapters added to them
Adding captions to your films not only makes them more accessible to viewers, but they also assist YouTube’s algorithm in comprehending the content of your videos.
You may make correct subtitles for your video by using video editing software such as Descript. These captions can then be added to your movie during the upload process. Next, make use of chapters. Through the facilitation of easy navigation to the sections of the movie that are of the greatest interest to the viewer, they enhance the overall experience of watching the video. It is possible that lessons or longer vlogs might benefit greatly from this step-by-step separation.
In addition to chapters, authors such as Andrew Huberman often include a list of timestamps in the descriptions of their videos. This provides his prospective audience with yet another method to consume the material he produces.
Keep the quality of the audio and video intact
Components of a strong video that are essential include audio and video of high quality. Invest in a high-quality camera, such as a digital single-lens reflex camera (DSLR) or even a high-end smartphone (such an iPhone), if you want to record video clips that are clear and sharp.
The quality of the audio is just as crucial, although it is possible to improve the sound quality after post-production. If you are using Studio Sound, there is no need for you to purchase an expensive microphone.
Make sure you schedule some time to interact with your visitors and subscribers
On social media platforms, interaction is highly valued, and YouTube is not an exception to this rule. If you want to establish a community around your channel, you should encourage viewers to leave comments and make sure you answer to them. This has the potential to keep people coming back for more content.
Utilize the outro of your video to direct viewers to the next video or playlist you have available. For instance, the Food Network channel takes advantage of the end screen on YouTube in order to persuade people to subscribe to its channel. Consequently, this results in the formation of a group of individuals who are alerted whenever the channel releases new material.
The software that allows you to produce, edit, and publish videos on YouTube is as easy as a document
Developing appealing films for YouTube calls for the use of appropriate tools, and Descript stands out as an obvious option for content producers who are primarily concerned with the development of material for YouTube.
Specifically, it is meant to provide assistance throughout the whole of your video creation journey, beginning with the ideation stage and ending with the uploading procedure.
Typical video editing software is outperformed by Descript, which has many crucial capabilities that are YouTube-friendly:
You can edit movies in the same way that you would edit a Google Doc.
Using Descript, you may quickly and easily add your new video to playlists that are already there on YouTube.
- For improved video quality, add effects such as artificial intelligence voices and studio sound.
- YouTube subtitles and video descriptions that are managed automatically
- Background music and sound effects that are not subject to royalties
- Within a single platform, you may record not only your voice but also your screen and your camera.
How do I make quality YouTube videos?
1. Use plenty of light.
2. Use a Clean Background.
3. Choose a Good Video Editing Program.
4. Keep Your Editing Simple.
5. Prioritize Crisp, Clear Audio.
6. Avoid Shaky Footage.
7. Understand the Rule of Thirds.
8. Use Your Phone the Right Way.
9. Work On Your Camera Presence.
10. Shoot from a Variety of Angles.
11. Plan Your Videos in Advance.
12. Promote Your Videos.
On YouTube, how do you go about creating videos?
If you want to produce your first video for YouTube, you should begin by purchasing a straightforward video editor such as Camtasia and then attempting to create a few films on subjects that you are knowledgeable about. If you have a lot of knowledge about a certain product or service, you may want to consider putting together a brief lesson. On YouTube, there are a lot of individuals looking for assistance, and you may be the solution they’re looking for.
What should I discuss in a video that I upload to YouTube?
Discovering ideas for videos that your audience is looking for on YouTube may be done in a variety of ways. Facebook networks, comment sections, and YouTube searches are three of my favorite things to do on YouTube.
Which category of videos on YouTube receives the most views?
YouTube users upload a wide variety of videos to the platform. Instructional films account for more than half of the videos that marketers spend in in the most usual way. To begin, you will get access to a large number of high-quality films.
When it comes to editing their videos, what do YouTubers use?
There are a variety of tools that YouTubers use to edit their videos; however, Camtasia is the ideal video editing software for novices, and TechSmith offers it. Take a look at this short movie that was created by Tim Schmoyer of movie Creators to get a better understanding of Camtasia and the straightforward video editing capabilities it offers.
A video may be uploaded to YouTube, but you don’t have a camera
Creating a video for YouTube without the need of a camera may be accomplished by recording your screen. If you are looking for software to record your screen, you should choose a program that has recording, editing, and sharing capabilities built right in. You will be able to do all of your job with only one tool, which will save you time.
Regarding YouTube, what kinds of equipment are required?
When you are trying to make a film, it is easy to feel overwhelmed and as like you do not have the appropriate resources at your disposal. To get started, you will need a basic video editor and either your phone or a screen recorder. After that, go to professional equipment.
Note from the Editor: This piece was first published in May of 2019, and it has been revised to ensure that it is accurate and covering all relevant information.
