Summary
One of the most incredible opportunities for content producers to turn their passion into financial success is the opportunity to earn money from a YouTube channel. It is possible for content producers to gain cash from their work via a variety of avenues, including advertisements, channel subscriptions, and item sales, through the process of monetization. In all, the procedure is comprised of a number of essential phases. So, in order to set up a YouTube channel for the purpose of monetization, this article will walk you through the process step by step.
What are the requirements to participate in the YouTube Partner Program?
A list of the terms and conditions that apply to the YouTube Partner Program (YPP) may be found below.
Be a citizen of a nation or area that is holding elections for the Young People’s Party.
Ensure that you are up to speed on the basics of monetizing your YouTube channel.
Under no circumstances should you have any current Community Guidelines strikes on your channel.
Check to verify that the two-step verification feature is activated for your Google account.
Access YouTube’s more sophisticated tools and capabilities here.
Take the necessary steps to ensure that you have an active AdSense account that is either linked to your channel or ready to be set up in YouTube Studio.
If you want to make money off of your channel, you need to meet any of the two requirements that are mentioned above.
Achieve a total of one thousand subscribers and four thousand hours of public viewing time during the last year.
Acquire one thousand subscribers and ten million views from the general public on Shorts throughout the last three months.
In addition, a new update brings with it the delight of lowering the requirements, which enables artists to join the partnership program earlier, providing them with more alternatives and opportunities to monetize their work.
The revised criteria are as follows:
There are 500 subscribers.
Within the last three months, there have been three genuine public uploads.
You must have at least three thousand public view hours on long-form videos on your channel over the last year, or you must have at least three million public views on short-form films within the past ninety days.
How to Set Up My YouTube Channel for Monetization?
Creators have the potential to make a consistent income by engaging with audiences all over the globe, provided that they are dedicated and produce material of high quality. You should submit an application to become a member of the YouTube Partner Program (YPP) if your channel meets the standards for eligibility. Due to this,
Proceed to your YouTube channel and then click on the symbol that represents your profile.
The Earn button may be found on the left side after selecting YouTube Studio.
To join YPP, click the Apply Now button.
In the first stage, you must initially agree to all of the terms and conditions.
Now, choose the option to register a new account with Adsense. Maintaining an existing account is another option available to you.
Following the submission of your application, YouTube will evaluate your channel to determine whether or not it satisfies the standards.
You will be able to choose the videos that you want to monetize after your application has been submitted and accepted. Additionally, you have the ability to choose the kinds of advertisements that will be shown on your material.
How do you optimize your YouTube channel?
You may significantly increase your channel’s exposure on YouTube, as well as the number of visitors and subscribers you get, by optimizing your channel. Listed below are some of the most effective strategies for optimizing your YouTube channel.
Know Your Audience: It is important to be aware of your audience, the group that you are creating content for, and the specific desires that they have. Make certain that the material you publish is in accordance with the requirements of your audience. It is important to respond to comments, solicit feedback, and encourage people to enjoy and share the films.
Use Keywords That Are Relevant: Include relevant keywords in the description of your channel, the titles of your videos, and the hashtags you use. When this is done, searchability is improved. Titles should be concise and easy to understand, and descriptions should be well-written and include action phrases and keywords.
Produce Content That Is Captivating: Devote a significant amount of your effort to the production of videos that are of the greatest possible quality, that are both instructive and interesting, and that provide some benefit to your audience.
Creating Attractive Thumbnails: Construct unique thumbnails that are able to attract attention and provide a concise description of the video content in under one minute.
Promote Your Channel by Using: For the purpose of advertising your channel and reaching a broader audience, you may make use of social media, blogs, and partnerships.
How to make money on YouTube
First, sign up for the Partner Program on YouTube.
Through participation in the YouTube Partner Program, normal YouTubers are granted access to a variety of unique features on the site.
It is not necessary to be a Partner in order to earn money on YouTube; all that is required is to create an AdSense account and increase the number of views on your videos. However, becoming a Partner makes the process much simpler.
YouTube Partners have access to a variety of revenue sources, including not just video advertisements but also subscription fees for YouTube Premium and features that directly tap into the wallets of your devoted followers, such as Super Chat, channel subscriptions, and the retail shelf (more on these will be discussed in the next paragraphs).
Begin by establishing a channel on YouTube.
Please don’t be concerned; we have a helpful guide for this. “How to start a YouTube channel” is the title of this content.
In the second step, you will need to ensure that your channel is successful enough to fulfill the standards of the YouTube Partner Program.
To be eligible for participation in the program, you must have a minimum of 1,000 subscribers and 4,000 watch hours over the course of the preceding year.
Creating an AdSense account is the third step.
This is a straightforward matter. Simply adhere to the official guidance that YouTube provides for AdSense accounts.
4. Investigate the new monetization options you have available.
The qualifying standards for each monetization channel are distinct from one another. Take, for example:
Ad income: in order to make ad money, you need to be at least 18 years old and you need to develop material that is attractive to advertisers. To put it simply, the less contentious your videos are, the more comfortable YouTube marketers will be with placing advertisements on them, which will result in an increase in the amount of money you earn.
income from YouTube Premium: If a YouTube Premium subscriber sees your video, you will get a share of the income that they pay for their membership. The fact that this one is automated is a good feature.
If you want to offer channel memberships to your subscribers, you need to be at least 18 years old and have more than 30,000 subscribers. This means that your followers will have to pay you an additional sum if they want to become a member of your channel.
You must be at least 18 years old and have a minimum of 10,000 subscribers in order to sell products from YouTube’s retail shelf. Additional requirements include having a minimum of 10,000 followers.
Super Chat payments: if you want your followers to be able to pay to have their words highlighted in your live chats while you are streaming your live streams, you need to be at least 18 years old (and reside in a country where the function is available).
5. Submit to continuing reviews as the fifth step
According to YouTube, your channel will be held to a higher level if you want to become a Partnership with the platform. In addition to adhering to the standards of the YouTube Partner Program, you are also required to observe the Community Guidelines. In addition to this, it is important to adhere to the laws on copyright.
Two, sell your own merchandise.
It’s possible that you consider yourself to be an entrepreneur first and a content provider second. Keeping in mind that even Drake selling t-shirts is still important.
Alternately, you are an entrepreneur first and a video maker second. This indicates that you most likely already have a product, and you are developing a marketing plan for YouTube in order to sell it.
Selling items is a feasible method to generate money on social media, particularly on YouTube. This is true regardless of the situation.
Imagining and designing your product is the first step.
The purpose of the merchandise that you sell on your channel is to both symbolize and fuel the relationship that your audience has with you. Therefore, your merchandise have to be one of a kind.
In an effort to capitalize on the success of his viral comedy, Ninja Melk, Hawaiian YouTuber Ryan Higa introduced his milk-based energy drink, which he calls Ninja Melk. Despite the fact that he also sells t-shirts and other merchandise via his internet store, Ninja Melk’s appeal is now so widespread that it has its own website.
You could have more ideas for merchandise than you are able to reasonably stock, so keep that in mind. To begin, you should begin by putting one or two objects in the water and dipping your toes in. However, you should make sure that you include your audience in the process of decision-making. Conduct a survey to find out what people desire. You might also generate excitement by providing one-off goods that are associated with significant subscriber-count milestones.
Obtain and/or construct your product as the second step.
If you want to build and transport your goods, you will almost always want the assistance of a wholesaler, supplier, or manufacturer. There are some suppliers who will send it to you, and there are others who will handle it themselves, saving you the hassle of dealing with inventory, shipping, and returns.
Take a look at the how-to guide that Shopify has provided on the subject of locating a traditional business that can help you turn your idea into a reality if you are unsure of where to begin.
Step 3: Establish your online storefront and landing page.
When it comes to handling purchases, you will need a separate website. If you want to connect it straight from your films, which you do, then you should consult the list of permitted product sites that YouTube has provided.
In the fourth step, enable your product shelf for your YouTube Partner.
The shelf function is another option for YouTube Partners who want to sell products associated with their channel. If you are eligible, you may activate it by following the steps provided by YouTube.
Promote your product in your videos, which is the fifth step.
At this point, your charisma will come into play. Make use of your merchandise or wear it in your videos. Show viewers who have purchased it and are now making use of it. (If we were on a different platform, we would refer to this activity as “user-generated content,” or we might even call it “solid gold.”
It is also important to remember to include end screens and cards that include enticing calls to action, as well as to provide a link to your shop in the descriptions of your videos.
One piece of advice: Don’t forget to express gratitude. Due of the fact that it is courteous. However, this is also useful since it provides an opportunity to remind them, once again, how wonderful and well-liked your product is.
3. Generate material that is sponsored
To be considered an influencer, you do not need to be a member of Instagram. There is no need for you to pay YouTube a portion of your revenue when you use the #sponcon technique. This is a significant benefit. A direct negotiation takes place between you and the brand, and the brand pays you directly. It is not surprising that YouTubers find it to be a popular method to generate money.
If you are able to provide companies with a big and/or engaged audience, and if your material is relevant to the market that they are trying to reach, then it is likely that they will want to hear from you.
Take, for example, the YouTuber Aaron Marino, often known as Alpha M, who is a major player in the men’s lifestyle arena. What is the size? The extent of his success is such that even his films that explain his brand collaborations have brand partners.
Find a brand that you want to collaborate with as the first step.
It is essential to prioritize quality when it comes to the brands that you collaborate with. It’s likely that you already have a list of ideal brands on your wish list. Before you send out your brand pitch, you should make sure that it is impeccable, regardless of whether you are going for the stars or building yourself up in a grassroots manner.
Consider also becoming a member of a site that facilitates influencer marketing. The websites in question are gateway websites that assist marketing teams in locating suitable influencers with whom to collaborate. For example, FameBit was one of the first platforms to start concentrating on YouTubers.
The second step is to strike an agreement.
YouTube videos are, on average, the most costly sort of sponsored content that marketers can purchase from influencers, according to a research that was conducted not too long ago by Klear, a platform that specializes in influencer marketing. Influencers on YouTube are able to demand higher prices for their films than they would for Instagram Stories or Facebook posts. This is due to the fact that the production of videos is more costly than the production of other types of content.
Know what you are worth before you sign a contract, even if your pricing will change depending on the size of your audience, how engaged they are, and how relevant they are to your prospective partner.
Step three: Be open and honest about your sponsored advertisement.
Advertising may be found in sponsored content. This indicates that you need to ensure that you are in compliance with the regulations that Google has in place for advertisements. The Federal Trade Commission (FTC) in the United States and the Advertising Standards Authority (ASA) in the United Kingdom both have requirements that you should be aware of whether you are an American or a British citizen.
In addition to being beneficial to your legal health, transparency is also beneficial to the connection you have with your audience. There is a tool on YouTube called visible disclosure that might assist you in ensuring that your audience is aware that you are selling advertisements to them.
Become a partner in the affiliate program.
When looking for organizations that invest in affiliate marketing, you should seek for those who have a dedicated and engaged following on YouTube but are not quite there yet in terms of headcount.
YouTubers that are linked with companies urge their audience to visit the online shop of the brand or particular product pages on the company’s website. They then get a portion of the sales that are generated via their affiliate links, which, you guessed it, are affiliate links.
Affiliate partnerships are comparable to sponsored content arrangements in terms of the setup and logistics involved; thus, in order to get started, you need to follow the procedures outlined in tip number three.
5. Make payments to you straight from your fans.
There are a few distinct revenue streams that are included in this approach for generating money on YouTube; however, they all have one thing in common: you need to make it simple for your followers to express their gratitude by using their credit card.
Step one is to organize live conversations in which participants may utilize Super Chat.
During the beginning of 2017, YouTube introduced Super Chat as a replacement for their prior fan funding service. In the course of their live broadcasts, YouTube partners are the only ones who have access to this particular function.
What this means is that your viewers have the ability to make their comments more prominent in the live chat stream. Depending on the amount of money they spend, their comments will be highlighted and pinned for a certain length of time.
The second step is to persuade your audience to sign up for your channel.
You have the possibility of allowing your viewers to pay you to become members of your channel; this feature is available on YouTube. They get personalized emoticons, badges, and access to members-only unique features like live chats with you in return for their participation.
A good example of this would be the Swedish band Wintergatan, which not only plays music but also creates complicated marble machines and uploads movies about them on their YouTube account. In their videos, they express gratitude to their channel members on a daily basis. Moreover, they make it quite apparent what the funds obtained from memberships are used for:
For the purpose of persuading others to become members, you will need to devise a marketing plan, which may or may not involve many levels of membership. In the same vein as Super Chat, this function is exclusive to YouTube Partners on YouTube.
The next step is to persuade your followers to sign up for a YouTube Premium subscription.
Due to the fact that this phase only provides indirect advantages to your channel, it is the last step on our list for discussing this approach. To put that into perspective, you will get a portion of the membership charge paid by YouTube Premium users whenever they view your channel. The same can be said for every other station that they watch.
Make use of crowdsourcing.
It is currently normal practice to solicit contributions over the internet. A significant number of YouTubers generate income via crowdfunding, whether their objective is to generate a steady stream of income from a collection of modest monthly contributions or to finance a personal project that is tied to their channel.
Creating a crowdfunding account is the first step.
YouTube provides users with a list of crowdfunding sites that have been authorized for use.
Patreon is an excellent option for long-term financial support. On the other hand, websites such as GoFundMe and Kickstarter are ideal for one-time projects that are intended to get a new microphone, a new laptop, or even a new spleen.
Even well-known artists such as Walk Off the Earth and Veronica Mars (well, she’s a fictitious character) have utilized Patreon to raise money for their projects, whether they be music videos or full-length motion pictures.
Promote your campaign using your videos as the second step.
Specify your objectives in such a way that people are aware of precisely what they may anticipate from you after you have achieved success.
Offer appealing benefits that may be accumulated as your supporters pick the amount of money they want to contribute.
For further information and ideas, have a look at our comprehensive guide on crowdfunding tactics.
Go beyond YouTube as the third step.
Having a campaign that is effective requires using several platforms. We are here to provide some guidance on how to promote your YouTube channel (and, by implication, your crowdfunding campaign) in other places.
7. Grant permission to the media to use your material
Once a video becomes so popular that it goes viral, every news organization wants to get their hands on a copy so that they may play it for their viewers. Established media firms, thankfully, are well aware of the fact that they are required to pay for the content that they consume. You now have another opportunity to earn money on YouTube, and you may take advantage of it.
If you are a content producer, licensing your most popular work to the media may be as straightforward as making sure that you are easily distinguishable from other entities.
Keep your contact information on your About page up-to-date. This is the first step.
You can never predict when a lightning strike will occur. In the event that you do not have a business manager, it is advisable to establish a general email address that you may direct any queries about your company to.
The second step is to register with a video rights marketplace.
One of the best places to begin is with Jukin Media. Even if you do not have a video that has gone viral, like the one of the woman wearing the Chewbacca mask (see below), media outlets sometimes need timely footage in order to complete their story.
If you happen to have unique footage of a significant natural catastrophe, aircraft accident, or plague of locusts, for example, you may add to Jukin’s whole collection of “newsworthy” movies. Jukin has a large number of videos that are considered to be “newsworthy.”
How much money can you make on YouTube?
Unfortunately, there is only one solution to this age-old issue, and that is that it depends.
The tale of Ryan Kaji, a YouTuber who is over a million dollars and just nine years old, demonstrates that the sky is the limit. However, entering the seven-digit region requires a significant amount of time, constant effort, and chance.
AdSense is a significant contributor to YouTube’s earnings. Simply put, YouTubers get paid for each time an advertisement is seen on their channel. Ads for software may have a greater cost per thousand impressions (CPM) than advertisements for apparel, for example, since rates vary depending on geography, demographics, and even sectors.
Through the use of AdSense, YouTube creators may often earn between $3 and $5 for every 1,000 views of their videos. If you have a channel that is reaching a large number of people, this might add up to a substantial amount of money. When it comes to AdSense alone, it is not unusual for large producers to realize monthly earnings of more than $200,000 in revenue.
However, it is important to keep in mind that YouTube popularity is dependent on a multitude of circumstances, some of which are beyond your control. The YouTube algorithm may change, as can the preferences and requirements of your audience. Even if your channel is trending and AdSense income is filling your bank account, it is important to keep this perspective in mind.
By adhering to our seven recommendations and expanding your horizons, you can ensure that the money you earn on YouTube will develop into a stable and reliable source of revenue. Even in the event that your AdSense payouts decrease for any reason, you may still generate money via merchandising, branded agreements, and crowdfunding.
You can simply post, schedule, and promote your YouTube marketing videos across different social media networks thanks to Hootsuite, which allows you to do all of these things from a single dashboard. You may test it out for free right now.
Ensure that you adhere to the standards and guidelines that YouTube has established. Without this, there is a possibility that your application for monetization would be delayed or even rejected. Our objective is that this guide will assist you in setting up a YouTube channel for monetization in an easy manner. In the event that you have any questions or recommendations, please let us know in the comments section below. Visit the Techcult website on a regular basis to get more tutorials that are both informative and insightful. Have fun making money using YouTube!
