Because every company is becoming more and more reliant on social media marketing to increase their customer awareness, even locally owned companies place a high value on having a social media presence on the greatest social media platforms. In addition to its advertising division’s involvement in these kinds of campaigns, the corporation lets companies create their own profiles, known as Google Business Profiles. Google Maps now permits you to connect your company’s social network profiles with the Business Profile, despite the fact that they are rather comprehensive and in-depth.
People may quickly get vital details about a company, like its location, contact details, working hours, rating, and images of its retail locations, by clicking on the Google company Profiles that appear in search results and maps. One-tap shortcuts are available in Maps for contacting, sharing, talking, and saving a company for later, as well as instructions to go there. Although it may seem like a lot of information, Maps doesn’t have space for advertising apart than user-contributed images of the shop and its environs.
That’s about to change, however, as Krystal Taing, a product specialist for Google Business Profiles, recently revealed how companies can connect their social network accounts with Business Profiles, creating a virtual billboard for more interaction (via Search Engine Journal). The most recent postings from the connected social media accounts are automatically pulled by Google and shown toward the bottom in a special area called “Social media updates.”
Business owners may connect one account per platform to their Business Profile, according to Google support literature related to this update. Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, and X (previously known as Twitter) account linking is supported by the integration. The “Get started” option on your company profile may be found by going to Edit profile → company details → Contact → Social profiles. All you have to do is put in your user account URL to connect your account.
This update provides firms more screen space to advertise themselves with no more work once the connection is set up, while also making it simpler for customers to recognize the companies they see on social media in person. Additionally, it means that rather than being forced to utilize the brand’s website by the Business Profile, clients may browse catalogs on a platform that they are already acquainted with. Furthermore, a company’s social media profiles might be linked to by many of its retail locations.
With these benefits, it’s unfortunate that the option is only currently available to a small number of enterprises in a few areas and that the distribution is restricted.
