Google was one of the few services that provided such a huge quantity of storage for storing emails, thus it astonished everyone in 2005 when it increased the capacity in Gmail from 1GB to 2GB. The software company eventually agreed on 15GB of storage, which would be shared by all Google accounts, as the years passed and the industry continued to change.
There is already enough of space available for regular users to organize their emails and messages, store files in Google Drive, and do additional device backups. Personally, I believe that 15GB of storage is more than plenty for most users. In the end, what counts is being able to send, receive, and manage emails securely, knowing that everything you do will be kept private.
But in 2024, files have become bigger, and emails now include rich material in addition to text—such as photos, gifs, and sometimes even movies. The size of attachments varies from several hundred kilobytes to up to 50 megabytes, indicating the need for more storage to accommodate the enormous volume of data stored online.
Why then does Google not provide its users additional free storage?
For most people, 15GB is plenty.Even while 15GB of storage may not seem like much, most individuals probably find it to be more than adequate. 15GB of storage is plenty for those like our parents, the elderly, and non-power users to go about their daily lives without worrying about where they will save their files and receive emails.
It has ample space to save emails from loved ones, discounts, and other promotional materials, so you can keep informed. Emails take up relatively little space, and while Google photographs and Google Drive may become rather full fast with photographs and movies, the built-in storage saving feature does a fantastic job of reducing file sizes without sacrificing quality. It’s also true that a large number of Google users in the US have iPhones with completely independent file and backup storage systems; in fact, they may not even need any storage on Drive or Photos.
Spam and unnecessary files are automatically removed by Google from the trash can.
Over the years, Google has also done an excellent job of removing spam and junk mail, and all emails placed in the garbage folder are removed after 30 days. The same holds true for files that have been deleted from Google Drive, and a 60-day timeframe applies to anything that has been deleted from Google Photos.The primary justification for Google’s decision to limit user storage options
Since Google is a company, it must pay for supplies, upkeep, and operating expenses.
The fact that Google is a company and has to turn a profit is arguably the most obvious reason why it is unlikely to expand its free storage tier.
In a perfect world, Google would provide infinite storage. Even though a Google-sized advertising corporation would gladly welcome the more data, the upkeep expenses might soon mount to enormous amounts. The construction and upkeep of data centers are costly. Even for business clients, storage space has grown more affordable recently, but when a corporation like Google serves billions of people globally, it’s still a lot.
When Google first gave Pixel owners unlimited storage in Google Photos, do you recall?
A few years later, the corporation failed to keep its promise to save all user-uploaded data because it was too costly and difficult to manage. The business also had to reintroduce premium plans to help cover the extra expenses since some users found out how to manipulate the system by uploading stuff that wasn’t part of the allowed file format and structure.
There are advantages to purchasing more storage.With its Google One brand, Google has chosen a cunning marketing strategy to encourage users to upgrade to higher storage tiers. With paid Google One storage levels, users who depend on Gmail, Google Drive, and Google Photos may access extra benefits including premium calling capabilities, VPN access, cashback from the Google Store, dark web monitoring, and now, the opportunity to employ the Gemini Advanced AI model. Actually, the only way to get Gemini Advanced with a personal Google account is via the Google One AI tier.
Having said that, it’s possible that Google may raise the amount of free storage in the future, but as things stand, it will probably be several more years off. It is reasonable to anticipate that before then, the massive software company will find a technique to compress data even further while maintaining a high level of quality.